Building a B2B sales motion, from first outreach to forecast
The B2B Sales work group helps early B2B companies build a sales motion in group chats. Members cover setting up a CRM, booking meetings and forecasting, and how to pace founder outreach and staff SDRs.
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Questions Answered
Setting up a startup CRM around what buyers do
Keep one deal pipeline where each stage needs a buyer action, and open a deal only once the first conversation confirms real pain and an agreed next step.
Booking sales meetings around a conference
Choose the accounts and people first, give each one a specific reason, time and place to meet, and book the next conversation before the event ends.
A B2B sales forecast built on your own conversion history
A forecast earns trust when every number traces back to conversion rates in your own history, and a deal reaches commit only on evidence from the buyer.
Which B2B funnel conversion rates are worth targeting
Few stages have a public benchmark, so set targets from your own cohorts, split by source, and treat the group's numbers as working checks.
Pacing founder cold outreach across email, LinkedIn and phone
Keep the sequence to a handful of touches across email, LinkedIn and phone, make each touch add something, and stop until the account shows a new signal.
Setting the SDR-to-AE ratio from capacity math
Work out the ratio from each AE's pipeline gap, and measure SDRs on the opportunities AEs accept.
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B2B Sales
