Raising early money, from first meeting to monthly update
The Consumer VC work group answers early fundraising questions in group chats. Members cover first meetings, decks and pre-seed rounds, and what to send backers once the money is in.
Updated
Questions Answered
Running a first meeting with a seed investor
Spend the meeting on the customer, the product and the behavior behind your numbers, and leave room for a candid exchange about what is weak.
Hard questions from a first investor meeting, with answers
Each question asks for evidence a founder can name: a market change, a customer who changed behavior, a cohort that returns, or a milestone this round can test.
How seed investors want an early pitch deck built
A deck carries one story; most of the group gets to the product early and keeps market claims specific enough to check.
What seed investors judge before a startup has traction
With little data, the group judges the founders' insight and resilience, whether the idea would spread between friends, and whether a few users keep coming back.
How a pre-seed round runs, from first meeting to money in the bank
Pick one lead, size the round from the milestones it has to reach, and keep the open part of the raise short.
What an accelerator application needs to show
Show why this team has to build this, let the reviewer use the product, and report a completed learning cycle with honest numbers.
What seed investors want in a monthly update
Open with runway and a few consistent metrics, say why each one matters, close the loop on last month's tests, and end with asks an investor can act on.
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Consumer investors from Sequoia, Andreessen Horowitz, Forerunner & 4 more
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