Udhayakumar Pasupathi

I am a marketing leader with 16+ years of experience across BFSI, healthcare and retail working across two core pillars of marketing — creating demand and converting it into sustainable revenue. The early part of my career focused on building high trust categories through brand strategy, communication and media effectiveness. I have always believed marketing is a business and growth driver, not just a set of activities. In recent role, I have focused on strengthening how demand translates into consideration, confidence and customer value through integrated journeys, experience improvements and marketing systems. Having worked across both agency and client environments, I partner closely with marketing, sales, product and tech teams to build demand and ensure it converts into long-term growth and Trust.