A few weeks ago the @ycombinator batch begged me to make a CRM crash course for founder-led sales.
After multiple drink offers 🍻— I gave in.
The session itself went semi-viral inside the batch, and people keep asking for the video.
If you’re doing founder-led sales, the CRM might feel like this clunky behemoth system—it doesn’t have to.
In the video I go over the absolute basics:
→ The only 3 CRM objects that REALLY matter (Deals, Contacts, Companies)
→ CRM best practices
→ Why logging every interaction isn't optional
→ How to set up/automate your CRM so it becomes your single source of truth (and sales doesn't hate using it)
I wasn’t planning on releasing this outside the YC group, but given the response, happy to share it with others running early sales teams.
If you want the video → just comment "CRM" and I’ll DM it to you.
Thank you to Aaron Zelinger, @ghita__ha, @Pashpops, @JoshSabol, Thibault Henriet. @NityaArora14, @gunwoo__kim, @adinagoerres for making sure I got this out.
This ended up being one of the highest ROI hours I’ve spent lately — founders really need better sales and CRM playbooks.
If you’re in the trenches with founder-led sales and figuring this out, happy to help.
