learned an upsetting marketing & A/B fact today: if you change "your" to "my" in sign up CTAs, produces a 90% lift in conversions If you say "start my free trial" instead of "start your free trial" , "my" performs better BUT

1. Context is everything. Want better writing? You do that the same way you get AI to write better code... better context (hard to do right) 2. It is fascinating how large language models served coders before those dishing out prose. Writers have yet to have their Codex moment. 3. In every field people are gonna say "AI just DESTROYED <blank>" and then over the course of months realize "oh... it actually takes a lot of intuition to yield good results. You can't just say 'go make a banger blog post about <x>!" and get an amazing blog.

TLDR Everyone vibe coded agents and ignoring everything else to fix their biz the agents helped them grow the biz (ignore marketing conditions, product, engineering , sales) What I wish more people talk about (like I have) are where it doesn’t work - how do you make sure people adopt - compliance and data - standardizations. How do you avoid everyone creating agents and make sure we’re not creating from zero every time - how are you maintain it. We have 100 “agents” in our 42 repo. Some are old and don’t work but I can’t be bothered to clean them up I hate these performative sessions that are thinly veiled company ads