can you do over $10M in organic revenue without any paid spend? yes. A buddy reached out to ask how we use remote team members to do marketing for West Coast Deck (he runs a landscaping biz and is hoping to replicate some of what we do) I made a list of stuff you can do from anywhere in the world (e.g hire a marketing lead based in Peru) that has helped us do over 10 figs of organic revenue - pasting below (also if you have stuff to add to this, please comment here and I'll make a google doc with all the suggestions that we can share) West Coast Deck Remote Marketing Playbook <Google Business Profile> Publish 2–4 GBP posts/week; upload new project photos; add project/service descriptions; answer Q&A; monitor new reviews; draft responses to every review; keep services/service areas current <Reviews> Send review requests after completed projects; follow up with customers who haven't reviewed; maintain review-request tracker; collect reviews into a database; identify great reviews for social posts; flag unhappy customers immediately <Instagram / Facebook> Schedule project photos, Reels and Stories; turn jobsite content into before/after posts; write captions; tag locations/products; respond to basic comments and DMs; maintain posting calendar <Short-form video> Take raw videos from the field team and organize them; identify usable clips; add captions/titles using templates; create simple Reels/TikToks/Shorts; schedule publishing across platforms (you prob have a separate editor do this) <Project content> Create a marketing folder for every completed project; organize before/during/after photos; record project type, city, products, square footage, challenges and outcome; turn each project into multiple pieces of content <Website / SEO> Draft project case studies; create city/service landing-page content; update project galleries; add completed projects; optimize image filenames/alt text; identify old pages needing updates; maintain internal-linking checklist <Local SEO> Track GBP rankings; maintain consistent business listings/citations; find relevant local directories; submit/update profiles; research local backlinks; identify HOA/property-management/architect/contractor directories <Email marketing> Maintain customer/prospect lists; clean and segment contacts; build monthly newsletter; create past-customer campaigns; send seasonal deck-maintenance/refinishing campaigns; track opens/clicks/leads <Past-customer marketing> Build database of previous customers; send periodic check-ins; ask for referrals; promote refinishing/maintenance; identify customers whose decks are approaching maintenance intervals <Referral program> Track referral partners; send follow-ups; maintain architect/designer/GC/property-manager lists; send periodic project updates; remind partners what types of leads WCD wants <HOA / Property Management outreach> Build targeted lists of HOAs and property managers; research contacts; maintain CRM records; prepare personalized outreach; follow up systematically; distribute balcony/waterproofing educational material <Architect / Designer outreach> Research local architects, landscape architects and designers; add contacts to CRM; follow them socially; engage appropriately; send portfolio/project introductions; track relationships <Builder / GC relationships> Build lists of custom-home builders and remodelers; research decision makers; maintain outreach cadence; send relevant project examples; track responses and opportunities <Direct Mail> Build homeowner mailing lists around current/completed jobs; coordinate postcards; maintain Every Door Direct Mail campaigns; track neighborhoods mailed; coordinate follow-up campaigns <Jobsite marketing> Maintain list of active projects; ensure signs/banners are deployed; identify surrounding neighborhoods for door hangers/mailers; coordinate marketing materials with field team <Facebook Groups / Nextdoor> Identify relevant community groups; monitor deck/patio/contractor recommendation posts; flag opportunities; post approved educational/project content where permitted <Facebook Marketplace> Maintain listings for decks, patio covers, railings, waterproofing, refinishing, etc.; rotate photos and copy; refresh listings; route inquiries into your lead process <PR + Publications> Maintain media list; identify local publications and home/design outlets; pitch interesting projects; submit projects for features/awards; track editorial calendars <Houzz / Yelp / Angi etc.> Keep portfolios current; upload projects; respond to reviews/messages; maintain profile information; track which platforms actually generate leads <Competitive research> Monitor competitors' GBP activity, reviews, websites, ads and social content; maintain competitor spreadsheet; identify offers/content/topics that appear to be working <Content research> Build lists of homeowner questions from Google, Reddit, YouTube, sales calls and customer questions; turn them into content ideas for you to answer on camera <CRM hygiene> Make sure marketing source is recorded; clean duplicate contacts; categorize leads; update referral sources; maintain lost-lead reasons; create lists for remarketing <Marketing reporting> Produce a simple weekly dashboard: leads by source, reviews received, GBP activity, content published, website leads, social performance, outreach completed and appointments generated ~~~~ enjoy! feel free to steal this and improve i'm sure you'll do much better than me!