"My philosophy is that the e-commerce playbook is the right playbook for SaaS. Every single cent needs to equal a purchase or an add to cart. You have hundreds of UGC creators, a variety of creative, and a ton of channels that you're essentially balancing to showcase the entirety of the brand. Distribution to me is the only moat." @MattSwulinski Do you agree, SaaS must adopt the Ecom playbook when it comes to growth and paid marketing @ElenaVerna @onecaseman @itsalfredw @melvinhagberg

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