Robelen Ryan
CodexLab.io | AI fluency and enablement | For scaling businesses held back by busywork | Building a community of AI-enabled leaders
About
Anything to do with shaking up tired old ways of doing things, I’m in. Think digital transformation, blockchain, AI, or a mission to colonise Mars. I find the brilliance behind an idea, put it into words and tell compelling stories that inspire people to take action. I particularly love projects where I get to build something from scratch, whether it's people, process or product. That's why I've spent nearly two decades working with product innovators, entrepreneurs and sales leaders to bring ideas to life - from digital transformation to ecommerce, marketplace, B2B and publishing. Unlike most marketers who take the traditional path of vertical career progression, I took a different route early in my career. Call it an early mid-life crisis, but I quit the career ladder when I realised climbing it in stilettos was not only impractical, it was ridiculous. So I grabbed my flats and hit the road, choosing interesting, challenging, and often, scary projects over titles and job security. Because it's the #futureofwork, and why the hell not? Since then, my career zigzaggged into a series of fist-pumping moments, taking to market ideas and products I wished I'd thought of myself. I got to hang with brilliant people whose courage, energy and drive always leave me in awe. They're big thinkers, risk takers and trailblazers, the kind who'd ask "why the hell not?". I've managed budgets from $10K to millions, built teams from scratch, developed people, fired people (not enjoyable) and been accountable for revenues. But one thing's for sure, I'm comfortable with change. No matter how scary, hard or a little crazy, I show up. Always open to ideas and conversations over coffee. Message me.
Work Experience
Nov 2023 - Present (3y)
Jun 2023 - Present (3y 5m)
An AI learning and enablement lab, helping Australian businesses build fluency and capability from the inside out. We do this through: 1. Immersive learning programs with a specific focus on moving people from AI consumption to creation 2. AI systems design and implementation 3. Fractional AI leadership
Apr 2023 - Present (3y 7m)
I'm building a community of Chief Marketers - a collective of strategy-backed, execution-ready marketing leaders. We codify strategic frameworks, marketing models, and POVs into a Codex - a reusable and monetisable asset you can deploy anywhere. Try our custom GPTs: - CMO Assistant - B2C CRM Assistant - B2B Pipeline Navigator - WildCopy - ICP Architect (DM for access to our private beta) Built from years of working with start-ups, scale-ups and established brands as a fractional marketing lead - with too much to deliver and too little bandwidth.
Jan 2010 - Present (16y 10m)
I partner with start-up & scale-up founders to craft messaging that lands, deliver marketing strategies that ship, and unlock revenue. Retail & eCommerce: BoozeBud, Hairydog, Barrel & Batch, Laminex, Shopping Links, Rodeo Show Tech: MessageMedia, Easy Weddings, C-Cor Broadband, Leadchat Services: Kochie's Business Builders, Xpand Recruitment, Seed Talent, GBW Solutions Education: General Assembly, Mint Academy Other: Transurban, Boroondara City Council
