Jay Mandel
I’m hired to turn uncomfortable findings into action.
About
AI cannot scale safely on data it cannot defend. Current enterprise data practices are stuck in an extractive, identity-heavy model that creates massive liability. I am building Dāginty to move the industry toward a new standard: trusted, sovereign data participation.I am Jay Mandel, co-founder of the Clean Data Alliance and the Marketing Accountability Council (MAC). My career includes leadership roles at Mastercard, IBM, and other global organizations, where I’ve spent years advising on brand strategy, audience insight, and complex marketing systems. Throughout that time, one thing became clear: much of today’s marketing runs on data that doesn’t reflect real people, and incentives that reward short-term tactics over long-term trust. Organizations engage me to move beyond these broken incentives and build marketing systems grounded in transparency, consent, and accountability. The Dāginty Mission: At Dāginty, we provide the architecture to turn data-rights into anonymous, consented, and verified signal profiles. In short: Every data point comes with a receipt. Why we win:Trusted Infrastructure: We replace opaque data brokerage with transparent, defensible chains of custody. Sovereign Architecture: We ensure that enterprises maintain total independence and authority over their AI-ready data signals. What we deliver:Verified Data Infrastructure: Enabling enterprises to utilize clean, low-risk, and anonymized human signals for AI, personalization, and intelligence. Privacy-First Architecture: Using privacy and deletion workflows as the foundation for modern enterprise data standards. Accountability: Replacing legacy brokerage models with transparent, defensible data chains. Status: We have achieved early professional services revenue and are currently closing our $3M Seed round to accelerate our product architecture and enterprise growth.I am always open to connecting with fellow founders, technologists, and investors who are focused on the intersection of data integrity, AI, and the future of human-centric data.
Work Experience
Sep 2025 - Present (1y 2m)
At Dāginty, I focus on revenue development, commercial partnerships, and turning market interest into qualified opportunities. My work centers on Cluzy Data Wellness, a product designed to help people identify, correct, and reduce personal information exposed through people-search websites. I develop relationships with potential distribution partners, customers, and referral sources while testing which channels can support repeatable growth. This includes MSPs, employee-benefit brokers, cybersecurity firms, and other organizations with trusted customer or employee relationships. My responsibilities include: • Developing revenue opportunities and commercial partnerships • Building relationships with prospective customers and distribution partners • Qualifying MSP, benefit-broker, cybersecurity, and referral channels • Moving conversations toward pilots, agreements, and paid business • Testing pricing, partner economics, and referral models • Representing Dāginty in selected customer and partner conversations
Aug 2025 - Present (1y 3m)
The Clean Data Alliance is a work-in-progress coalition addressing the harms of dirty data in marketing, AI, and business. My Role Spearhead the Initial Launch: Taking the lead on the early-stage rollout and marketing alignment—leveraging a deep background in brand strategy—to anchor the Alliance's messaging and foundation. Establish & Transition: Framing the core mission, curating evidence, and facilitating working groups with a clear, definitive plan to step down once the Alliance is firmly established. Strategic Profile Alignment: Maintaining a highly flexible presence and narrative tailored to meet investor, board, and leadership expectations, ensuring absolute friction-free momentum for the CDA. Build Awareness: Driving transparent dialogue through writing and speaking engagements during this foundational phase.
Jan 2024 - Present (2y 10m)
Reframing Marketing: Where Honesty & Dialogue Drive Change Shaping an Agenda where Individuals, Employees, Customers, & Companies Thrive. We’re safe space for open, honest dialogue about the unspoken issues impacting you, your career, and the field of Marketing.
Feb 2021 - Present (5y 9m)
Developed and delivered Workshops: Designed and regularly teach 5 highly acclaimed virtual and in-person workshops on crafting authentic brand narratives and driving digital engagement for top brands and individuals. Measurable Impact: Witness consistent positive feedback and successful brand implementations, demonstrating the effectiveness of my workshop curriculum and teaching methods. Led "Defining a Brand Point of View" workshops (101 & Virtual), equipping participants with a proven framework to build powerful, consumer-centric brand identities. Taught "Driving Effective Digital Engagement" workshops (201 & Virtual), guiding participants in leveraging their brand story to create impactful online experiences. Conducted comprehensive "Establishing an Effective Digital Brand Connection" workshops, providing a thorough roadmap for optimizing brand presence across the digital landscape.
