If you run a jewellery, fashion, home decor or eyewear brand, stop thinking of yourself as an “ecommerce founder” Ecommerce is just how you sell. A supplement brand and a fashion brand can both use Shopify, Meta and Klaviyo. They are not the same business. Supplements usually sell: Problem → Solution → Buy Visual Brands sell: Desire → Identity → Buy Different reason for buying = a completely different way of building and scaling the brand. I call these Visual Brands. It’s the type of business I’ve spent my career building, and it’s what I’m focused on now. If you run one, I put together the exact Q4 playbook I use to scale mine — including the strategy I used to hit a $103k day. Reply “VISUAL” and I’ll send it over.