Casey Winters

Hi, I'm Casey Winters, co-founder and CEO of SuperMe. SuperMe is a network for builders who want to think it through with people who’ve done it. For the people with that experience, it’s a way to let your work speak for itself, turning what you know into reputation without self-promotion. With interactive profiles, created and maintained by proven operators, we bring their experience directly into your daily workflow. Whenever you need an outside perspective, SuperMe dynamically selects the most relevant profiles to debate your specific situation in real time. Instead of a single generic summary, you see real operators weigh differing opinions, highlight personalized trade-offs, and offer constructive pushback. They get credit for what they know and build reputation, while you get the real-world context you need to make the right call. I've worked on scaling multiple startups to large technology companies as an employee and as an advisor. Before SuperMe, I was the Chief Product Officer at Eventbrite, where I led the PM, product design, research, and growth marketing teams. I helped Eventbrite navigate the pandemic and focus our strategy, becoming more product led, improving developer velocity, and making the shift to helping event creators grow their demand. I started the marketing team at Grubhub and scaled Grubhub's demand side acquisition and retention strategies. We built a city expansion playbook and compounding loops of sustainable growth with low or no CAC and strong retention. This helped drive Grubhub from 3 cities to 1,000+ and from a $1 million series A to an IPO and $7.3 billion exit. After this, I joined Pinterest and led the growth product team. I joined amid a shift from a social network to a personalized recommendations system, from social driven growth to SEO, and from U.S. only to international first. Pinterest had 40 million active users. We turned SEO into a scalable acquisition strategy, increased conversion to signups/mobile 5x, and replaced our email and notification system for scale. Pinterest now has over 400 million active users with the majority of them outside the U.S. and is valued at over $20 billion on the public market. I started my career as a marketing analyst at Apartments.com, and that helped me understand that the way online companies grow is very different from what you learn about in school. From there, I started implementing these strategies at Apartments.com and sister site Homefinder.com. Most of my career has been one lesson repeated: find the bottleneck, fix the bottleneck. Sometimes it's the org structure. Sometimes it's the data. Usually it's that nobody has done this before and they don't know where to start.