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Alex Konrad

Founder and Editor of Upstarts Media

719K insights
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About

I’m the founder and editor of Upstarts Media, a new tech publication focused on the startup ecosystem, from inception through IPO. I founded Upstarts in February 2025 with the belief that startups are at their best when they challenge the status quo to achieve lasting impact. Upstarts will tell those stories, and more in-depth reporting about startups, their funders and the opportunities and challenges they face, through a twice-weekly newsletter hosted on Substack. Upstarts Media will also produce a video interview series, as well as community partnerships and high-touch events (underway soon). Expect an Upstarts podcast to come later in 2025. I was previously a senior editor at Forbes, where I spent 12 years covering startups and venture capital. I edited the Midas and Cloud 100 lists, and wrote 15+ cover stories on subjects including Microsoft CEO Satya Nadella, Canva founder Melanie Perkins, and Wiz CEO Assaf Rappaport, among others. My reporting on the Silicon Valley Bank crisis and generative AI boom won a SABEW Honorable Mention for ‘Best Body of Work’ in 2023.

New York, New York

Work Experience

Founder and Editor at

Feb 2025 - Present (1y 9m)

Upstarts is a new tech media publication focused on the startup ecosystem, from inception through IPO.

Senior Editor at

Mar 2020 - Jan 2025 (4y 10m)

Overseeing cloud and venture capital coverage at Forbes.

Associate Editor at

Aug 2018 - Mar 2020 (1y 7m)

Covering tech for Forbes on the East Coast with a focus on venture capital, cloud and enterprise software. Editor of the Midas List, Midas List Europe, Cloud 100 list and 30 Under 30 for Venture Capital.

Staff Writer at

Apr 2013 - Aug 2018 (5y 4m)

NY technology writer for Forbes, covering tech, advertising, and everything Silicon Alley for print and web.

Timeline

Alex Konrad

Unknown

@twitter.com

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Alex Konrad

yoni rechtman

@yrechtman

BTS at the @UpstartsMediaCo photo shoot

BTS at the @UpstartsMediaCo photo shoot
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Alex Konrad

sisyphus bar and grill

@barsisyphus

aldens...based

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Alex Konrad

Miguel Ángel Martínez Fernández | ReturnCheck

@MiguelRCheck

Co-brand cards move the return window too, not just rewards: Kohl's is 90 days, 120 with a Kohl's Card. I read 12 US return policies in August; 8 windows moved with something other than the store. No agent reads that today.

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Alex Konrad

chad

@ChadLedford

The co-brand pitch is extra points at one store. An agent shopping for you across stores has to know to pull that card out at that one checkout, or the reward never happens.

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