Shashwat Ghosh
Claude Expert | AI Go to Market (GTM) | Fractional CMO | Brand Strategist: 6+ Rebrand | Creator of EPIC, IMPACT, CRAFT Frameworks | Top 15 AI Research and Innovation (India) and Top 30 Product Led Growth (PLG) WW
About
📡 Connecting B2B Founders & CXOs with AI-Powered GTM Alpha. Digital conversation architect and storyteller with over 24 years of experience, including 8+ years as a senior fractional leader for B2B SaaS, vSaaS, and ITeS. Proven Market Muscle Experience includes building a full-stack marketing perspective at brands such as Wunderman, Airtel Business, HCL, and as Director Product Marketing Seclore. Expertise includes scaling a high-growth Fintech SaaS Happay (acquired 2x - by CRED for $180M and undisclosed by MakeMyTrip), VP- Performance Marketing at Locus(acquired by IKEA) and crafting repeatable GTM playbooks as a Fractional CMO at FieldAssist. The AI Edge for Your Business Market expertise is combined with Generative AI to engineer GTM strategies that deliver alpha for B2B startups. The EPIC GTM framework; covering Ecosystem, Product-led, Inbound/Outbound, and Community. It helps founders navigate strategic thinking and AI-powered execution. At Helix GTM Consulting, the {human brain🧠 + Generative AI 🤖} approach finds market opportunities others miss. Ecosystem of Innovation AI-driven solutions solve CXO-level business challenges: • Agent.AI Agents: LinkedIn Post Customizer (DISC personality/tone), Strategic CXO Intelligence. (https://agent.ai/human/Shashwat_Ghosh) • Apify Tools: 5 Persona Data Scrapers, 2 Performance Audits. (https://apify.com/shashghosh) • Custom GPTs (ChatGPT): B2B GTM Alpha Advisor, B2B AI Growth Unlocker, Thought Leadership Blog Creator, Launchpad LI Pro. (check my posts for details) • Assets: GitHub Expert Schema(https://github.com/shashwatgtm/gtm-expert-schema), Notion AI Template (https://www.notion.so/marketplace/templates/ai-context-engineering-craft-framework). Ready to Transform Your GTM? • 90-Day/ 6-month/ Annual Roadmap: GTM Alpha Consultation on Product Hunt (https://www.producthunt.com/products/gtm-alpha-consultation). • Hyper-Personalized Outreach: See AI capabilities in action (https://www.hyper-plays.com). • GTM Whisperer Community: Join on Substack (https://gtmexpert.substack.com) and on LinkedIn (https://www.linkedin.com/newsletters/gtm-whisperer-7020325343286759424). For more information visit my website: https://gtmexpert.com
Work Experience
Nov 2024 - Present (2y)
Oct 2022 - Present (4y 1m)
Shashwat has helped several startups achieve their potential by developing and executing effective GTM strategies that include: - GTM Audit - Account Based Marketing (ABM) - Inbound & Outbound Marketing - Product Led Growth (PLG) Frameworks & Intellectual Property: 3 Proprietary Frameworks Created — EPIC (GTM Execution), IMPACT (Strategic Positioning), CRAFT (AI Context Engineering) 6 MCP Server Portfolio — CRAFT GTM, CRAFT Content, IMPACT, ICP Intelligence, Revenue Enablement, GTM Alpha published on NPM and MCP registries 50+ CRAFT Templates — Featured on Notion Marketplace for AI context engineering Fractional CMO Delivery (via Helix): A) FieldAssist Engagement - 2.25× qualified leads, +30% organic traffic, 2× social growth as Fractional CMO B) QuantumStreet AI Rebrand - Led complete rebrand from Equbot with Digitas Agency C) Discovery Outcomes GTM - 0 to 1 go-to-market strategy advisory Brand & Recognition: Perfect 5.0/5.0 Google Rating - Based on 9 client reviews Most Admired Marketing Leaders 2025 - CMO Asia, World Leadership Congress LinkedIn Top Product Marketing Voice - Ranked #10 India, #52 Worldwide (Favikon verified) AI & Innovation: HyperPlays Founded (2024) -AI-powered hyper-personalized lead generation with 4-dimensional analysis and AI micro-agents Ranked 14th in AI Research & Innovation on LinkedIn India
Apr 2023 - Sep 2024 (1y 5m)
Growth & Demand Generation: 2.25× Growth in mid-market and enterprise qualified leads +30% Organic Website Traffic with zero paid activity 2× Organic Social Growth: LinkedIn followers from 10.5K to 23K+ 419 Validated Leads: Built pipeline with 256 assigned leads (38 C/D/E + 28 B category accounts) 60 Enterprise Accounts in Opportunity Stage: 28 mid-market + 32 large company leads GTM & Product Launches: FAi Launch GTM: Led positioning, launch plan and demand engine for FieldAssist AI product DMS GTM Launch: Executed 3-phase go-to-market for Distribution Management System Africa GTM: Concluded international GTM strategy for African markets Thought Leadership & Events: Big 4 Roundtables: Initiated partnerships with PwC, EY, Deloitte for enterprise RTM discussions Pathfinders Video Series: Revitalized series featuring CPG founders; Atomberg episode hit 3.5K views (series record)
Feb 2022 - Oct 2022 (8m)
Build the best in class, data driven ABM programs, expand the portfolio of digital marketing tech stack, drive inbound acquisition, strategically scale the performance marketing engine and engage with industry analysts. Pipeline & Revenue: $4.2M Pipeline Generated In H1 CY22 79% SAO Achievement: 108 Sales Accepted Opportunities worldwide 203% SEA Region Achievement: Exceeded targets in Southeast Asia $1.9M North America Pipeline: 64% achievement in NA region Team & Operations: Managed Team of 12: With $1.6M marketing budget ABM Programs Scaled: Built best-in-class Account-Based Marketing programs Martech Stack Expansion: Expanded marketing technology infrastructure SEO & Analyst Relations: 99 Priority Keywords Improvement: Achieved in Q2 Two Gartner Mentions: Secured analyst recognition for logistics tech positioning Inbound SDR Process Streamlined: New ICP activity-based lead scoring implemented
