Michelle Goad

I build and transform consumer brands | Chief Brand Officer | ex-CDO @ Athleta | Nike GM | Founder | TCG Operating Partner | Gen Alpha + Gen Z

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Jam on a problem

I build brands, communities, and intellectual property that create cultural relevance and commercial value.Over the last two decades, I’ve helped launch startups, scale billion-dollar businesses, and reinvent iconic cons...

Los Angeles Metropolitan Area

Michelle Goad

Sean Frank

@Seanfrank

"Brand" is used so much that it is meaningless. Using one word, what best describes "brand" to you:

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Michelle Goad

Michael J. Miraflor

@michaelmiraflor

I hate how every new "cool" hotel concept in NYC involves rooms no larger than 150 sq ft. Might as well call them what they are - upscale hostels.

michellegoad

Seven months. E2E experience transformation. 900 doors. One iconic brand. Rebrand and reboot complete. Thank you to all the Claire’s girls present, past and future. It was an honor to do this one. 💜

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Michelle Goad

I build and transform consumer brands | Chief Brand Officer | ex-CDO @ Athleta | Nike GM | Founder | TCG Operating Partner | Gen Alpha + Gen Z

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