The most painful consumer experience for the Instinct vs. Muse is creating new vaults & building context from scratch. Some of this is solved by the 1Password product integration on the vault side, but context is still a pain in the butt. Once you set up a personal assistant and build context, switching costs are incredibly painful. You have to be aggressive & win the market now if you're both companies (and all other companies will inevitably compete incl. Google, Anthropic, OpenAI, etc.) Will be the industry defining product war of 2026 as we close the year.

Totally agree and there’s a line between functional (just get it written!) and expressive - and I think it’s when ppl use it for expressive writing that it runs into the ditch.

This is a great debate. We haven’t seen this yet! by scanning a lot of information you can share with AI they can get to know you pretty quickly and deeply. But yes there will be some versions that make it harder for each individual to switch. It is even better when it is hard for groups to switch. If it is all individual it still becomes a question of choice and we will all have different systems