2nd episode of my series of interviews with startup founders -- Some key takeaways: - Early teams often optimize for growth, instead of retention - Saying “yes” to too many features or platforms slows everything - Poor UX quietly destroys trust — even if the tech is solid - Design isn’t polish; it’s credibility - One small UX change (showing things work live) can massively increase trust

Started a series of interviews with early stage startup founders - to see how they juggle product, ux and everything that goes into building a business. Here is the first episode:

Most founders I work with are at the pre-seed or seed stage. Their products are often patched together. Users ask for features that already exist — they just can’t find them. Others complain the product is hard to use. Here’s a short video on how we helped one of our clients tackle these exact challenges: