The 1 Lakh per month limit for Small merchants to accept MDR free UPI payments is the biggest bummer. 1 L pm sale is nothing in the current inflationary times. Even a Momo / Sweet corn seller does >2.5 L pm sales in local markets.

Kusha Kapila's shapewear brand Underneat is "Made in PRC (People’s Republic of China)". She is selling 100 rupey ka mall 1000 rupey me. And people are bashing her for that. But tell me, who is stopping you from: - Sourcing from China - Selling products from content creation - Building a loyal audience & converting it into customers - Creating demand before selling a product That's not a scam or betrayal. Sourcing, content, audience, demand: she did all four before you finished typing your outrage comment. That's not luck. That's the moat.